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“Relevant” radio content used to mean traffic and weather updates and local news. Seeing that stations (like 95.8 Capital FM, London) are allowing their listeners to stay tuned in though an apple iphone app while you’re on the move, the challenge of providing relevant content takes on a whole new meaning.
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Radio on hold is prohibited (BBB April. 2002) and silence is just downright amateur. The use of custom messaging and music on hold are worth their weight in gold, and [empty] you should start realizing just crucial it actually is to your image.
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I’m not talking because of the token caller who is taken on-air once a couple of hours and primed to say exactly amateur radio club what the station is wanting. I mean interaction between stations and listeners. Getting content from listeners. Experiencing and running with what they need. Not playing a song so often they in order to like the device. Not calling competition entries “interaction”.
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It’s an effective time in order to involved in Ham Radio station. Getting involved is easier than offers ever been and oforc.org presently there a huge supply of radios. Now it’s your turn to obtain started in Ham radio today.